Service idea

American New Balance - are the preferred shoes for the elite
American New Balance, emphasizes the light, and the natural fusion of the upper, seamless.
Product positioning concept: classic unbounded
American New Balance on the definition of the classics of the class is: the true meaning of the classic is not only continuity and inheritance, but standing on the classic height of the classic challenge.
Unclassified: Unbounded is the connotation of the classic concept of New Balance in the United States, emphasizing an innovative and enterprising realm; at the same time reflecting the world's ever-changing and progressive, trying to restore the essence of the classic and the movement.

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